Sales Promotion as a Tool for Improving Customer-Based Brand Equity in Kano Metropolis. Kashere Journal of Education, [S. l.], v. 3, n. 1, p. 182–186, 2022. Disponível em: https://kasherejournalofeducation.org/index.php/kje/article/view/116. Acesso em: 27 oct. 2026.